Sales and Statistics

Few practitioners would argue that the vast majority of the patients that present to their practices exhibit some degree of faulty mechanics.

The scope of biomechanical applications in your practice is then huge. In fact most people that I have spoken with over the years would agree that well over ninety percent of the people that present to them exhibit some degree of faulty mechanics. 

Why then are we not putting a relatively large percentage of our new patients into orthotics each month?

In fact, if ninety plus percent of your new patients each month exhibit some degree of faulty mechanics and a large percentage of their diagnoses can be traced to a “mechanical” etiology, why then aren’t we placing at least twenty-five to fifty percent of these new patients into orthotics each and every month? 

There are actually two answers to that question.

One answer has to do with results, specifically consistent results. There is much to say about why orthotic results can be less than stellar and rather inconsistent and there is some detailed text that covers that within this website. The other answer has to do with the practical nature of the way many practitioners currently do orthotics. 

When enough orthotic patients come back for multiple adjustments and you get enough patients that just seem to be unsatisfied with their results, and enough patients demand their money back, many practitioners begin to feel that orthotics for the most part can be more trouble than they are worth in terms of time and reimbursement.  Subsequently they do less and less orthotics because when those things happen with any regularity it is true that orthotics are more trouble than they are worth. 

We assure you it does not have to be that way, and we have created this course to make practitioners that are one hundred percent confident and who have all the tools to get great consistent results with little to no problems or headaches involved in the process. 

In order for you to make large numbers of orthotics each month, there has to be a quick, accurate and relatively easy patient evaluative system.

Additionally the orthotics that you use must be able to control the foot and subsequently manipulate the skeletal system to the degree necessary, to address the area of faulty mechanics noted during the static and dynamic exams.  If either of these two points are missing or lacking, your relative degree of success with orthotics will be less than what it has the potential to be.   

Before we look at the financial benefit that doing large numbers of orthotics each month can do for your practice, let’s look at a few statistics that will help evaluate where you currently are with respect to your overall orthotic service and orthotics in general. 

Where do you stand with respect to the following statistics:

1. Number of second or more pairs from the original pair of orthotics dispensed  
2. Number of referrals directly from orthotic patients
3. Gross numbers of orthotics per month

When we surveyed practitioners where they stood with respect to these statistics, it used to amaze me when most people told me very matter of factly that they hardly ever got a second pair of orthotics from any of their orthotic patients.

Furthermore, many practitioners cannot attribute or remember a single patient referral directly from an orthotic patient.  Lastly, upon survey, most practitioners do less than three to five pairs of orthotics per month.

If you really think about it, the only things that you rave about and ultimately refer friends and family to are those products and services that you feel you really got a great deal on or that the product and service exceed you expectations in that you felt that it was more than worth the money that you paid for it.

If you are not doing large numbers of orthotics as in twenty plus pairs per month, chances are that your current orthotics are not exceeding your patients expectations.

Marginal results do not get you patient referrals nor do they get patients to purchase a second or third pair.  Conversely, great orthotic service creates a buzz within your practice and when the service and orthotics exceed your patients expectations, they gladly come out of pocket for additional pairs. They go out of their way to send their friends and family to you because you fixed their foot or knee or back and nobody else, not the guy down the street nor the orthopod across town could do what you did for them with your orthotics.

This is what happens in our practice and it only happens because of the stellar results that we achieve. 

In fact, it all comes down to results and being practical in that it is relatively quick and easy with limited if any problems associated with the process itself.  We can teach anyone these things if you want to learn. The benefits of having these skills and knowledge allow you to create a niche for yourself, expand your practice and patient service, and increase your bottom line in the process.    

Chances are that in the past that you’ve done one or two or even three orthotics in a single day. What if you consistently did a pair a day… .day after day…. month after month. Imagine adding numbers like these to your bottom line:

With this course and education experience, that’s within your grasp.

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